THE SCENIC ROUTE

Getting Started with Creative Placemaking

  • What is Creative Placemaking?
    • A View From the Field
  • Start Here
    • New tools for a new era
    • What are the benefits?
    • What makes creative placemaking different?
    • Where did creative placemaking come from?
    • Development without displacement
    • How do I do it?
  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples
  • Placemaking in Practice
    • The Green Line (Twin Cities)
      • Grassroots efforts transformed the project
      • How arts improved the construction process
      • Building identity with light rail stations
      • The Green Line altered the rules of engagement
      • Conclusion: Better projects and places
    • Los Angeles
    • Detroit
    • San Diego
    • Portland
    • Nashville
  • Featured Places
  • Appendix
    • Appendix – Measurement in practice
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Get Inspired: Local Examples

Bolstering local culture with infrastructure investments

Chicago, IL – A set of statues signal and protect the nation’s Puerto Rican enclave

Chicago has long had a Puerto Rican population, but it was only in the last 20 years that the community found a more permanent home within the city. In the 1970’s and 1980’s, Puerto Rican residents were displaced from a series of neighborhoods by an influx of affluent whites, moving from Lincoln Park to Wicker Park to West Town. In the 1990’s, community leaders feared another wave coming to West Town and came together to do something about it. A coalition of more than 80 Puerto Rican community organizations and business leaders formulated a master plan to prevent another wave of displacement by using the political and economic tools of development to their advantage.

A parade passes under a statue of a Puerto Rican flag in the Paseo Boricua neighborhood of Chicago. The city gifted a matching pair of flag statues to the Puerto Rican neighborhood in 1995. Flickr photo by Emily. /photos/ebarney/2578770769
A parade passes under a statue of a Puerto Rican flag in the Paseo Boricua neighborhood of Chicago. The city gifted a matching pair of flag statues to the Puerto Rican neighborhood in 1995. Flickr photo by Emily. https://flickr.com/photos/ebarney/2578770769

The group decided to focus on a mile-long stretch along Division Street between Western Avenue and Mozart Avenue where just over half of the buildings were owned by Puerto Ricans and other Latinos. Their goal was to further concentrate Puerto Rican-owned businesses in the area, expand affordable housing, and protect businesses and residents alike from being displaced through rising rents and property taxes.

Having organized and established more political representation than Puerto Ricans had in the past, local leaders gained support from the City of Chicago for their efforts to establish a Puerto Rican enclave that came to be known as “Paseo Boricua” (loosely translated as “Puerto Rican Promenade”). In 1995, the city solidified this support with a gift that is now the neighborhood’s hallmark feature: two 59-foot, steel Puerto Rican flag sculptures, crossing Division Street at either end of the commercial strip.

The flags established an identity for the corridor and also physically helped to claim the space as Puerto Rican. The flags were part of a series of city initiatives in the neighborhood (of Humboldt Park) providing matching funds to improve business façades to resemble Old San Juan colonial buildings; enabling tax-increment financing as a redevelopment tool; and attracting developers and local financing to match programs such as Low Income Housing Tax Credit, HOME and Community Development Block Grants to build over one hundred units of affordable housing. Local leaders say the flag statues played a critical role in establishing Paseo Boricua as the central economic, cultural and political focal point for the community.

“Business sales have increased 30 percent in Paseo Boricua since the flags were unveiled,” wrote scholar Nilda Flores-Gonzalez in 2001 research. In the first year after the flags were installed, 16 new businesses opened, and by the end of the decade the corridor boasted more than 90 businesses and organizations.

Two decades later, the flags continue to protect. Though the adjacent neighborhoods have changed dramatically, rents have increased nearby, and Puerto Rican businesses have been displaced around the corridor, the stretch of Paseo Boricua between the statues still serves as the community’s understood focal point, boasting a variety of distinctly Puerto Rican businesses, multiple affordable housing units, nonprofits and political offices that serve Puerto Rican constituencies. Now, community groups are fundraising to construct a new local cultural hub that will include 15 live/work apartment for artists and their families, retail space, a multi-media theater, a 3,000-square-foot gallery and a piano lounge.

Next: Go Deeper with Marketing to Cultivate Ownership and Pride

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Eight approaches to creative placemaking

Mobilize the Community to Achieve Your Shared Goals

Menu: Eight Approaches

  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples

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Thank You

This report was made possible through the generous support of the Kresge Foundation.

The Kresge Foundation “focuses on the role arts and culture play in re-energizing the communities that have long been central to America’s social and economic life,” believing that “arts and culture are an integral part of life and, when embedded in cross-sector revitalization activity, can contribute to positive and enduring economic, physical, social and cultural change in communities.” Kresge also supported projects detailed in this report in Nashville, Portland, San Diego and Detroit.

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