THE SCENIC ROUTE

Getting Started with Creative Placemaking

Our Eight Approaches

Great places rely on good infrastructure combined with a meaningful mix of programming, public spaces and diverse economic opportunity for the people who then inhabit and bring them to life. The eight approaches outlined below represent proven avenues to improve partnerships while better knitting together all of the above.

By using these approaches for tapping into the social networks built around arts and culture, you can earn the trust of your community. By identifying sites of cultural significance, you can be mindful and inclusive of them in planning infrastructure and redevelopment projects.

In The Scenic Route, we outline eight basic approaches to creative placemaking to help you get started. Each approach consists of three things: an intro page with some basic information about the approach, a section called “Get Inspired: Local Examples” that typically provides at least one local, concrete example to provide some inspiration, and a section called “Go Deeper” which provides more detailed resources. The eight approaches we unpack in this resource below are not a linear list, nor do they represent the limit of what’s possible for you and your region or community.

Click on any approach below to jump right in.

 

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  • What is Creative Placemaking?
    • A View From the Field
  • Start Here
    • New tools for a new era
    • What are the benefits?
    • What makes creative placemaking different?
    • Where did creative placemaking come from?
    • Development without displacement
    • How do I do it?
  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples
  • Placemaking in Practice
    • The Green Line (Twin Cities)
      • Grassroots efforts transformed the project
      • How arts improved the construction process
      • Building identity with light rail stations
      • The Green Line altered the rules of engagement
      • Conclusion: Better projects and places
    • Los Angeles
    • Detroit
    • San Diego
    • Portland
    • Nashville
  • Featured Places
  • Appendix
    • Appendix – Measurement in practice
You are here: Home / Placemaking in Practice / The Green Line (Twin Cities) / The Green Line: Grassroots efforts transform the project for the better

The Green Line: Grassroots efforts transform the project for the better

The creative placemaking effort to enliven neighborhoods surrounding the Green Line was profoundly influenced by an intensive community organizing effort to add three stations to serve largely low-income and culturally diverse neighborhoods in Saint Paul.1

Image from the cover of the Stops for Us report. http://www.metrostability.org/efiles/stopsforus_final.pdf
Image from the cover of the Stops for Us report. http://www.metrostability.org/efiles/stopsforus_final.pdf

In mid-2006, the Metropolitan Council unveiled a proposed alignment and station locations for the Green Line, which was then referred to as the Central Corridor. Community groups quickly saw a problem with the route: To meet outdated federal formulas for cost-effectiveness that tended to favor shorter travel times and longer distances between stops — rather than the number of people moved or the numbers of residents with access to reliable transit service — the line was planned with large service gaps in areas where the largest populations of low-income people and people of color lived. 2

In those neighborhoods where residents used the existing bus lines in the greatest numbers, planned stations were positioned one mile apart, as opposed to more typical ½-mile spacing in other parts of the corridor. As more and more residents began voicing concerns, a coalition of more than 20 grassroots organizations came together as the Stops for Us Coalition, with a primary focus on securing three additional stations.

The proposed and the missing stops on the Green Line. Image from the Stops For Us report.
The proposed and the missing stops on the Green Line. Image from the Stops For Us report. http://www.metrostability.org/efiles/stopsforus_final.pdf

The group organized fervently, but the metropolitan planning organization leading the project, the Metropolitan Council, was reluctant to make any changes to the planned alignment for fear of threatening the financial contribution expected from the federal government. They told grassroots leaders that changes might result in a project that doesn’t meet the Federal Transit Administration’s [FTA] “cost-effectiveness criteria.”

Not content with that response, the coalition decided that they needed data to back them up. Stops for Us secured philanthropic support to analyze station spacing and transit development in similar regions around the country. The independent analysis demonstrated how federal requirements led the Metropolitan Council to assert that including the missing stations would place stops too close together.3 The Coalition took this research all the way to Washington, DC to catch the ear of then-Federal Transit Administration head Peter Rogoff, who used the group’s data to spearhead a larger effort to rethink the FTA’s cost-effectiveness formula.

These organizing efforts, the independent analysis, and extensive lobbying all paid off.

By January 2010, the FTA made it official: Travel time would no longer trump all other considerations in evaluating lines for federal transit funding. Instead, a variety of “livability factors” would be balanced with an economic analysis.4 Read The Transport Politic from 2010: http://www.thetransportpolitic.com/2010/02/03/for-2011-fta-shifts-focus-away-from-project-cost-effectiveness-index-and-towards-local-financing-commitment/ “This is a consequence of a policy change…that encourages the implementation of transit programs that do more than reduce travel time — as the cost-effectiveness index emphasizes — but also encourage livability through associated development and general lifestyle choices.”  The grassroots coalition had won stations for the neighborhoods and succeeded in changing federal policy that would have benefits for communities far beyond the Twin Cities.

Stops for Us leaders. Photo by the Central Corridor Funders Collaborative. https://www.flickr.com/photos/centralcorridor/6540463511/
Stops for Us leaders. Photo by the Central Corridor Funders Collaborative. https://www.flickr.com/photos/centralcorridor/6540463511/

With an eye toward the future, the coalition also established a Central Corridor Community Agreements Coordinating Committee consisting of the neighborhood organizations representing communities along the line, with a goal of ensuring that related development would benefit those communities.

While the Stops for Us Campaign’s local organizing efforts often spelled conflict and tension for local units of government, the result of their successful campaign ultimately created a better project for everyone in the Twin Cities. Ultimately, this will make the region stronger and the resulting changes to FTA’s cost-effectiveness criteria make it easier for other communities to build better projects.

Watch this excellent summary of the effort from the Alliance for Metropolitan Stability

Lessons learned

  • Be inclusive and receptive from the beginning.
  • Don’t be overly concerned or fearful if people are organizing.
  • Are you dealing with the right people? Those that you may think of as leaders may not be everyone who should be at the table.
  • Data doesn’t tell the whole story. Here, a strong philanthropic network funded research that led to data that legitimized the organizing efforts. Other groups may not be sophisticated enough to prove the models wrong, but their concerns may still be valid.
  • A strong philanthropic community can make a difference in communities. (Philanthropy enabled a lot of the organizing, and even embraced it.)
  • Community leaders should make sure they can credibly represent the lion’s share of affected residents.
  • Community advocates must make themselves experts – not just on their neighborhood, culture, and community’s desires, but also on relevant policies. If your expertise isn’t sufficient, hire outside experts.

Next: How arts improved the planning & construction processes

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  1.  This is a summary of the efforts of the Stops for Us Coalition, an extensive local organizing effort. Read the full story at http://www.metrostability.org/efiles/stopsforus_final.pdf.
  2.  These federal cost-effectiveness formulas tended to favor rail projects with higher average speeds (and therefore shorter trip times), ignoring potential overall ridership and development potential around stops. This led to strong cost-effectiveness scores for heavy/commuter rail projects from suburbs into cities, rather than strong intracity lines.
  3. DCC has research reports on its website here: http://dcc-stpaul-mpls.org/special-projects/stops-us

Placemaking in Practice

  • The Twin Cities (The Green Line)
    • Grassroots efforts transformed the project
    • How arts improved the construction process
    • Stations building on an identity
    • Altering the rules of engagement
    • Conclusion
  • Los Angeles – Great Streets
  • Detroit – Beyond the data
  • San Diego – Promoting safer streets
  • Portland – Local visions fuel progress
  • Nashville – More than a crosswalk

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Master Cultural Planning

At vero eos et accusamus et iusto odio dignissimos ducimus Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad … Read More...

Identify the Community’s Assets and Strengths

Identifying the existing arts and cultural assets — whether places, people, artists, groups or institutions — provides local leaders with invaluable opportunities to build powerful relationships in … Read More...

Leveraging Cultural Districts and Corridors

A cultural district is a labeled area of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction and are marketed together. This is one of the … Read More...

Mobilize the Community to Achieve Your Shared Goals

Local units of government can tap local nonprofits or area organizations to identify and showcase support for projects or related community improvements. Who can do it: Metropolitan planning … Read More...

Develop Local Leadership & Capacity

Support community-led visions and let the community work for you Local nonprofits can use arts-based tools to bring attention to and build momentum for desired plans, projects and development … Read More...

Organize Events and Activities

Events and activities provide a draw and bring positive attention to an area. And they can also be a forum for gathering new ideas and public involvement. Who can do it: Local units of government … Read More...

Incorporate Arts in Public and Advisory Meetings

Almost nothing gets built today without some level of public engagement and most large-scale planning efforts engage the public to some degree. But whether this input is truly inclusive, timely or … Read More...

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Transportation for America is an alliance of elected, business and civic leaders from communities across the country, united to ensure that states and the federal government step up to invest in smart, homegrown, locally-driven transportation solutions — because these are the investments that hold the key to our future economic prosperity.

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Thank You

This report was made possible through the generous support of the Kresge Foundation.

The Kresge Foundation “focuses on the role arts and culture play in re-energizing the communities that have long been central to America’s social and economic life,” believing that “arts and culture are an integral part of life and, when embedded in cross-sector revitalization activity, can contribute to positive and enduring economic, physical, social and cultural change in communities.” Kresge also supported projects detailed in this report in Nashville, Portland, San Diego and Detroit.

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Visit the new version of the Scenic Route!

Visit our new updated, refreshed, and re-conceived version of The Scenic Route at http://transportation.art, released in April 2021. We revisited and updated many of the stories in this old version, in addition to adding brand new profiles and stories about more recent developments. (Nothing worth reading here has been excluded from the new version!) Check it out!

This older Scenic Route guide (v. 1.0) will be eventually retired, though still available for archival purposes.