THE SCENIC ROUTE

Getting Started with Creative Placemaking

Our Eight Approaches

Great places rely on good infrastructure combined with a meaningful mix of programming, public spaces and diverse economic opportunity for the people who then inhabit and bring them to life. The eight approaches outlined below represent proven avenues to improve partnerships while better knitting together all of the above.

By using these approaches for tapping into the social networks built around arts and culture, you can earn the trust of your community. By identifying sites of cultural significance, you can be mindful and inclusive of them in planning infrastructure and redevelopment projects.

In The Scenic Route, we outline eight basic approaches to creative placemaking to help you get started. Each approach consists of three things: an intro page with some basic information about the approach, a section called “Get Inspired: Local Examples” that typically provides at least one local, concrete example to provide some inspiration, and a section called “Go Deeper” which provides more detailed resources. The eight approaches we unpack in this resource below are not a linear list, nor do they represent the limit of what’s possible for you and your region or community.

Click on any approach below to jump right in.

 

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  • What is Creative Placemaking?
    • A View From the Field
  • Start Here
    • New tools for a new era
    • What are the benefits?
    • What makes creative placemaking different?
    • Where did creative placemaking come from?
    • Development without displacement
    • How do I do it?
  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples
  • Placemaking in Practice
    • The Green Line (Twin Cities)
      • Grassroots efforts transformed the project
      • How arts improved the construction process
      • Building identity with light rail stations
      • The Green Line altered the rules of engagement
      • Conclusion: Better projects and places
    • Los Angeles
    • Detroit
    • San Diego
    • Portland
    • Nashville
  • Featured Places
  • Appendix
    • Appendix – Measurement in practice
You are here: Home / Our Eight Approaches / Marketing to Cultivate Ownership and Pride / Get Inspired: Local Examples

Get Inspired: Local Examples

Bolstering local culture with infrastructure investments

Chicago, IL – A set of statues signal and protect the nation’s Puerto Rican enclave

Chicago has long had a Puerto Rican population, but it was only in the last 20 years that the community found a more permanent home within the city. In the 1970’s and 1980’s, Puerto Rican residents were displaced from a series of neighborhoods by an influx of affluent whites, moving from Lincoln Park to Wicker Park to West Town. In the 1990’s, community leaders feared another wave coming to West Town and came together to do something about it. A coalition of more than 80 Puerto Rican community organizations and business leaders formulated a master plan to prevent another wave of displacement by using the political and economic tools of development to their advantage.

A parade passes under a statue of a Puerto Rican flag in the Paseo Boricua neighborhood of Chicago. The city gifted a matching pair of flag statues to the Puerto Rican neighborhood in 1995. Flickr photo by Emily. /photos/ebarney/2578770769
A parade passes under a statue of a Puerto Rican flag in the Paseo Boricua neighborhood of Chicago. The city gifted a matching pair of flag statues to the Puerto Rican neighborhood in 1995. Flickr photo by Emily. https://flickr.com/photos/ebarney/2578770769

The group decided to focus on a mile-long stretch along Division Street between Western Avenue and Mozart Avenue where just over half of the buildings were owned by Puerto Ricans and other Latinos. Their goal was to further concentrate Puerto Rican-owned businesses in the area, expand affordable housing, and protect businesses and residents alike from being displaced through rising rents and property taxes.

Having organized and established more political representation than Puerto Ricans had in the past, local leaders gained support from the City of Chicago for their efforts to establish a Puerto Rican enclave that came to be known as “Paseo Boricua” (loosely translated as “Puerto Rican Promenade”). In 1995, the city solidified this support with a gift that is now the neighborhood’s hallmark feature: two 59-foot, steel Puerto Rican flag sculptures, crossing Division Street at either end of the commercial strip.

The flags established an identity for the corridor and also physically helped to claim the space as Puerto Rican. The flags were part of a series of city initiatives in the neighborhood (of Humboldt Park) providing matching funds to improve business façades to resemble Old San Juan colonial buildings; enabling tax-increment financing as a redevelopment tool; and attracting developers and local financing to match programs such as Low Income Housing Tax Credit, HOME and Community Development Block Grants to build over one hundred units of affordable housing. Local leaders say the flag statues played a critical role in establishing Paseo Boricua as the central economic, cultural and political focal point for the community.

“Business sales have increased 30 percent in Paseo Boricua since the flags were unveiled,” wrote scholar Nilda Flores-Gonzalez in 2001 research. In the first year after the flags were installed, 16 new businesses opened, and by the end of the decade the corridor boasted more than 90 businesses and organizations.

Two decades later, the flags continue to protect. Though the adjacent neighborhoods have changed dramatically, rents have increased nearby, and Puerto Rican businesses have been displaced around the corridor, the stretch of Paseo Boricua between the statues still serves as the community’s understood focal point, boasting a variety of distinctly Puerto Rican businesses, multiple affordable housing units, nonprofits and political offices that serve Puerto Rican constituencies. Now, community groups are fundraising to construct a new local cultural hub that will include 15 live/work apartment for artists and their families, retail space, a multi-media theater, a 3,000-square-foot gallery and a piano lounge.

Next: Go Deeper with Marketing to Cultivate Ownership and Pride

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Eight approaches to creative placemaking

Develop Local Leadership & Capacity

Menu: Eight Approaches

  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples

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Master Cultural Planning

At vero eos et accusamus et iusto odio dignissimos ducimus Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad … Read More...

Identify the Community’s Assets and Strengths

Identifying the existing arts and cultural assets — whether places, people, artists, groups or institutions — provides local leaders with invaluable opportunities to build powerful relationships in … Read More...

Leveraging Cultural Districts and Corridors

A cultural district is a labeled area of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction and are marketed together. This is one of the … Read More...

Mobilize the Community to Achieve Your Shared Goals

Local units of government can tap local nonprofits or area organizations to identify and showcase support for projects or related community improvements. Who can do it: Metropolitan planning … Read More...

Develop Local Leadership & Capacity

Support community-led visions and let the community work for you Local nonprofits can use arts-based tools to bring attention to and build momentum for desired plans, projects and development … Read More...

Organize Events and Activities

Events and activities provide a draw and bring positive attention to an area. And they can also be a forum for gathering new ideas and public involvement. Who can do it: Local units of government … Read More...

Incorporate Arts in Public and Advisory Meetings

Almost nothing gets built today without some level of public engagement and most large-scale planning efforts engage the public to some degree. But whether this input is truly inclusive, timely or … Read More...

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Transportation for America is an alliance of elected, business and civic leaders from communities across the country, united to ensure that states and the federal government step up to invest in smart, homegrown, locally-driven transportation solutions — because these are the investments that hold the key to our future economic prosperity.

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Thank You

This report was made possible through the generous support of the Kresge Foundation.

The Kresge Foundation “focuses on the role arts and culture play in re-energizing the communities that have long been central to America’s social and economic life,” believing that “arts and culture are an integral part of life and, when embedded in cross-sector revitalization activity, can contribute to positive and enduring economic, physical, social and cultural change in communities.” Kresge also supported projects detailed in this report in Nashville, Portland, San Diego and Detroit.

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Visit the new version of the Scenic Route!

Visit our new updated, refreshed, and re-conceived version of The Scenic Route at http://transportation.art, released in April 2021. We revisited and updated many of the stories in this old version, in addition to adding brand new profiles and stories about more recent developments. (Nothing worth reading here has been excluded from the new version!) Check it out!

This older Scenic Route guide (v. 1.0) will be eventually retired, though still available for archival purposes.