THE SCENIC ROUTE

Getting Started with Creative Placemaking

Our Eight Approaches

Great places rely on good infrastructure combined with a meaningful mix of programming, public spaces and diverse economic opportunity for the people who then inhabit and bring them to life. The eight approaches outlined below represent proven avenues to improve partnerships while better knitting together all of the above.

By using these approaches for tapping into the social networks built around arts and culture, you can earn the trust of your community. By identifying sites of cultural significance, you can be mindful and inclusive of them in planning infrastructure and redevelopment projects.

In The Scenic Route, we outline eight basic approaches to creative placemaking to help you get started. Each approach consists of three things: an intro page with some basic information about the approach, a section called “Get Inspired: Local Examples” that typically provides at least one local, concrete example to provide some inspiration, and a section called “Go Deeper” which provides more detailed resources. The eight approaches we unpack in this resource below are not a linear list, nor do they represent the limit of what’s possible for you and your region or community.

Click on any approach below to jump right in.

 

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  • What is Creative Placemaking?
    • A View From the Field
  • Start Here
    • New tools for a new era
    • What are the benefits?
    • What makes creative placemaking different?
    • Where did creative placemaking come from?
    • Development without displacement
    • How do I do it?
  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples
  • Placemaking in Practice
    • The Green Line (Twin Cities)
      • Grassroots efforts transformed the project
      • How arts improved the construction process
      • Building identity with light rail stations
      • The Green Line altered the rules of engagement
      • Conclusion: Better projects and places
    • Los Angeles
    • Detroit
    • San Diego
    • Portland
    • Nashville
  • Featured Places
  • Appendix
    • Appendix – Measurement in practice
You are here: Home / Placemaking in Practice / Going beyond the data points in Detroit

Going beyond the data points in Detroit

Southeast Michigan’s metropolitan planning organization has good data, but a less foundational understanding of the lived experience of transit users. To change that, a local group partnered with the Metropolitan Planning Organization (MPO) to gather stories of where regular transit users need to go and the challenges they face in using transit. These results will inform planning while creating powerful standalone tools that demonstrate need.

This story is also used as the local example of the approach “Incorporate Arts in Public and Advisory Meetings.” Read more about this approach here.

Southeast Michigan is recovering from a decade-long statewide recession, which has resulted in significant decline in both population and jobs. Those losses have forced the region’s metropolitan planning organization (mpo), the Southeast Michigan Council of Governments (SEMCOG), and other governmental agencies to rethink how they plan and design infrastructure and other public services for residents and businesses. In an effort to position southeast Michigan for success in a 21st century economy, SEMCOG’s 2040 Long Range Transportation Plan recognizes that to compete for people and jobs and provide quality transit services, the region’s transportation system must be vastly improved.

To better understand how the existing transportation system works for the region’s most vulnerable populations, SEMCOG began by convening a task force made up of local government representatives, transportation providers/professionals, health care providers, environmental and social service organizations, and other key stakeholders. This taskforce was established to define core services and provide input on the current transportation system’s capacity for residents without reliable access to a car to reach crucial services such as jobs, groceries and healthcare.

Creative Community Conversations participants with the table of found objects used by James Rojas. Photo by Chris Nowak, Michigan Fitness Foundation
Creative Community Conversations participants with the table of found objects used by James Rojas. Photo by Chris Nowak, Michigan Fitness Foundation

The “Access to Core Services Task Force” meets quarterly to inform SEMCOG’s efforts to identify gaps in the system and determine appropriate policies and technical assistance to address those gaps. In addition to the task force, SEMCOG partnered with the Michigan Fitness Foundation (MFF) to collect direct local community feedback, ensuring that the voices of locals are integrated into the project.

MFF saw an opportunity to apply creative placemaking as a way to understand and develop strategies to address challenges of accessibility at the neighborhood level. Working with SEMCOG, MFF developed a plan to fund community groups representing neighborhoods and constituencies that are disproportionately impacted by challenges of accessibility (i.e., youth, elderly, low-income, people with disabilities). To fully understand the varying needs across the geography and among these constituencies, community groups were asked to host “Creative Community Conversations.” Rather than requiring a particular format or number of data points, groups would host conversations with community members using inventive and fun approaches to identify where their constituencies need to go, how they get there, and the challenges they face, and ultimately showcase outcomes through final products of their choice (e.g., video, photo book, etc.).

MFF hosted a kick-off workshop for the leaders of these community groups, featuring artist speakers, hands-on exercises, examples and template materials to inspire and support the groups in developing their own creative engagement process.

In one series of exercises, artist and urban planner James Rojas led a workshop allowing participants to construct models using toys and found materials.1

Their first prompt was to individually construct and share their diagram of a favorite childhood memory. As he describes it, “The builders spoke with conviction as they told compelling, entertaining stories illustrated through the objects, colors and the details that matter in their memory. Everyone intently listened to these visceral details that engaged the group visually, orally and emotionally.”

The memory model building exercise warmed participants to the second exercise that involved working in groups to construct their ideal transportation system. While the charge was aspirational, it fed into grounded discussion. One group’s model from the first exercise, for example, featured a sledding hill made of excess snow, which led to a later discussion about the challenges residents face in getting around on foot when sidewalks are not plowed.

Photo by Chris Nowak, Michigan Fitness Foundation
Photo by Chris Nowak, Michigan Fitness Foundation

Rojas explains:

Because the participants generate their vision, the activity has greater relevance to their lives. This process helps participants articulate their ideas, and create a sense of ownership and attachment to place that can inspire them to move forward to make transformation happen.

Participants left excited about the project, with the biggest breakthrough for most participants being the connections made by sharing their creativity with one another. Leaders from SEMCOG and the community groups alike left the training not only with pages full of notes, but with a deeper understanding of one another and a personal experience of how creative processes help build trust and understanding.

Community organizations used the foundation of the kick-off meeting to plan creative community conversations that meet the unique needs of their constituents and think through an artistic end product (i.e., photo book, video, song, play, etc.) that tells the story of peoples’ real-life experiences with accessing services. As the community groups benefit from capturing the story of the work that needs to be done in their communities, SEMCOG also benefits from a better understanding of local transportation needs to inform their policies and plans for the region.

This story is also used as the local example of the approach “Incorporate Arts in Public and Advisory Meetings.” Read more about this approach here.

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  1. See pictures and read more about Rojas’ consulting practice at PlaceIt.org

Eight approaches to creative placemaking

Identify the Community’s Assets and Strengths

Placemaking in Practice

  • The Twin Cities (The Green Line)
    • Grassroots efforts transformed the project
    • How arts improved the construction process
    • Stations building on an identity
    • Altering the rules of engagement
    • Conclusion
  • Los Angeles – Great Streets
  • Detroit – Beyond the data
  • San Diego – Promoting safer streets
  • Portland – Local visions fuel progress
  • Nashville – More than a crosswalk

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Master Cultural Planning

At vero eos et accusamus et iusto odio dignissimos ducimus Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad … Read More...

Identify the Community’s Assets and Strengths

Identifying the existing arts and cultural assets — whether places, people, artists, groups or institutions — provides local leaders with invaluable opportunities to build powerful relationships in … Read More...

Leveraging Cultural Districts and Corridors

A cultural district is a labeled area of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction and are marketed together. This is one of the … Read More...

Mobilize the Community to Achieve Your Shared Goals

Local units of government can tap local nonprofits or area organizations to identify and showcase support for projects or related community improvements. Who can do it: Metropolitan planning … Read More...

Develop Local Leadership & Capacity

Support community-led visions and let the community work for you Local nonprofits can use arts-based tools to bring attention to and build momentum for desired plans, projects and development … Read More...

Organize Events and Activities

Events and activities provide a draw and bring positive attention to an area. And they can also be a forum for gathering new ideas and public involvement. Who can do it: Local units of government … Read More...

Incorporate Arts in Public and Advisory Meetings

Almost nothing gets built today without some level of public engagement and most large-scale planning efforts engage the public to some degree. But whether this input is truly inclusive, timely or … Read More...

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Transportation for America is an alliance of elected, business and civic leaders from communities across the country, united to ensure that states and the federal government step up to invest in smart, homegrown, locally-driven transportation solutions — because these are the investments that hold the key to our future economic prosperity.

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Thank You

This report was made possible through the generous support of the Kresge Foundation.

The Kresge Foundation “focuses on the role arts and culture play in re-energizing the communities that have long been central to America’s social and economic life,” believing that “arts and culture are an integral part of life and, when embedded in cross-sector revitalization activity, can contribute to positive and enduring economic, physical, social and cultural change in communities.” Kresge also supported projects detailed in this report in Nashville, Portland, San Diego and Detroit.

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Visit the new version of the Scenic Route!

Visit our new updated, refreshed, and re-conceived version of The Scenic Route at http://transportation.art, released in April 2021. We revisited and updated many of the stories in this old version, in addition to adding brand new profiles and stories about more recent developments. (Nothing worth reading here has been excluded from the new version!) Check it out!

This older Scenic Route guide (v. 1.0) will be eventually retired, though still available for archival purposes.