THE SCENIC ROUTE

Getting Started with Creative Placemaking

Our Eight Approaches

Great places rely on good infrastructure combined with a meaningful mix of programming, public spaces and diverse economic opportunity for the people who then inhabit and bring them to life. The eight approaches outlined below represent proven avenues to improve partnerships while better knitting together all of the above.

By using these approaches for tapping into the social networks built around arts and culture, you can earn the trust of your community. By identifying sites of cultural significance, you can be mindful and inclusive of them in planning infrastructure and redevelopment projects.

In The Scenic Route, we outline eight basic approaches to creative placemaking to help you get started. Each approach consists of three things: an intro page with some basic information about the approach, a section called “Get Inspired: Local Examples” that typically provides at least one local, concrete example to provide some inspiration, and a section called “Go Deeper” which provides more detailed resources. The eight approaches we unpack in this resource below are not a linear list, nor do they represent the limit of what’s possible for you and your region or community.

Click on any approach below to jump right in.

 

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  • What is Creative Placemaking?
    • A View From the Field
  • Start Here
    • New tools for a new era
    • What are the benefits?
    • What makes creative placemaking different?
    • Where did creative placemaking come from?
    • Development without displacement
    • How do I do it?
  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples
  • Placemaking in Practice
    • The Green Line (Twin Cities)
      • Grassroots efforts transformed the project
      • How arts improved the construction process
      • Building identity with light rail stations
      • The Green Line altered the rules of engagement
      • Conclusion: Better projects and places
    • Los Angeles
    • Detroit
    • San Diego
    • Portland
    • Nashville
  • Featured Places
  • Appendix
    • Appendix – Measurement in practice
You are here: Home / Placemaking in Practice / The Green Line (Twin Cities)

The Green Line (Twin Cities)

The new light rail line connecting Minneapolis and Saint Paul would be a powerful economic driver, but officials were determined to learn from past mistakes and ensure that the line itself would reflect and bring together the community. We retrace how creative placemaking played a role.

Opening day on the Green Line. Flickr photo by Michael Hicks. https://www.flickr.com/photos/mulad/14238058898/
Opening day on the Green Line. Flickr photo by Michael Hicks. https://www.flickr.com/photos/mulad/14238058898/

A huge civic celebration accompanied the opening of the Green Line, a new light rail link between Minneapolis and Saint Paul, on June 14, 2014.

Rain could not stop tens of thousands of people from coming out to the ribbon cutting and the celebrations held at each neighborhood stop along the line, in a buzzing, multiethnic celebration with food vendors, community groups and arts performances. People literally danced in the streets celebrating the new transit link. (see video below.)

There was a lot to celebrate: not only the new rail connection and the development it would bring, but also the perseverance of local businesses during construction and hard-won benefits for communities along the route. There was also a sense that even before it opened, this line connecting Minneapolis and Saint Paul had connected people across the Twin Cities.

History: Addressing a legacy of neighborhood impacts

The story of what the Green Line project got right begins with what previous projects got wrong. The last time a major transportation project was built to connect Minneapolis and Saint Paul, it destroyed a vibrant and diverse African-American neighborhood.  In 1956, the construction of I-94 cut a gash through Saint Paul’s Rondo neighborhood, displacing about 650 families and splitting the neighborhood in half. The new freeway wiped out locally owned businesses along with many homes, and with them the equity that longtime residents had hoped to pass on to their children. 1 

Celebrating the places along the way

In the era between the highway construction boom and the region’s first light rail line that opened in the 2000’s (the Blue Line), cities slowly began to pay more attention to aesthetics, good urban design and investing in neighborhoods as destinations in their own right rather than just places to pass through on the way somewhere else.

"Grand Excursion 2004" painting by Gary Olson © Gary Olsen 2002-2003. Used with artists's permission. http://garyolsen.com/grandexcursion/detail2-450pixels.jpg
“Grand Excursion 2004” painting by Gary Olson © garyolsen.com 2002-2003. Used with artists’s permission.

Accompanying this shift to designing places for people, temporary events, activities, and installations became more prominent ways to enliven communities. Mark VanderSchaaf, Director of Regional Planning at the Metropolitan Council (and author of this website’s foreword) sparked a ten-year collaboration with more than 50 communities along 400 miles of the Mississippi River for Grand Excursion 2004.2  Commemorating an 1854 Mississippi River voyage that brought more than 1,200 dignitaries from Chicago to St. Paul via train and steamship, a series of events, festivals and parades showcasing river redevelopment projects in communities along the route boosted tourism in Illinois, Iowa, Wisconsin and Minnesota.3 In Saint Paul, bands played, cannons roared and an estimated 150,000 people convened on the riverfront to welcome a flotilla of paddle wheelers and steam boats.

The decade of planning, imaginative thinking and establishing new and diverse partnerships that went into Grand Excursion 2004 “really began a shift in the collective mindset for how we think about transportation,” says VanderSchaaf. ”Instead of endpoints, we were thinking more about celebrating what’s in the places along the way.”

As a testament to that shift, transit officials planning the Blue Line — the first light rail line — conceived of a plan to give each station a custom design to evoke aspects of the region’s history. Artists collaborated with architects to envision the Blue Line like a charm bracelet, with the train line as the bracelet connecting a series of unique “charms.” 4

Lessons learned:

  • Place-based events and activities drawing on regional history are a growing economic development strategy.
  • Building customized station areas was a precursor to later creative placemaking efforts in the region.

Shifting towards transit-oriented development & community benefits 

Commemorative poster for the Blue Line, originally called the Hiawatha Line
Commemorative poster for the Blue Line, originally called the Hiawatha Line

The Blue Line, the region’s first light rail line, connecting the Mall of America, airport, and downtown Minneapolis, opened in 2004, fifty years after the last regular-service streetcars ran in the city. The line was a success in getting people from point A to point B, but since then, additional momentum had built for new development around transit. The real estate market was heating up and showing a preference for more walkable, urban development in locations with access to transit, while leaders grew more familiar with, and accepting of, transit-oriented development and channeling growth around stations. They put additional measures in place to stimulate TOD after the fact of the line opening, but were determined to be more proactive the next time around.

On the community side, neighborhoods along the Blue Line formed a coalition to ensure the new line would provide benefits for the community. However, “many felt it was a lost opportunity to work collaboratively to ensure greater benefits for all communities, and see themselves as part of a greater whole on the transit corridor,” says Carol Swenson, Executive Director of the District Council Collaborative of Saint Paul and Minneapolis (DCC). 5

Not another Rondo

The construction of I-94 had impacted all neighborhoods along the proposed Green Line alignment, and the new project threatened to reopen old wounds in those communities. This shared experience was one motivator behind the establishment of DCC. “Organizations forming the DCC were aware of this history and felt strongly that they should be working together in a formal structure to have greater political clout and more resources to advance their positions”. says Swenson.

“The mantra “Not another Rondo” resonated with everyone across race, income, and class.” It also spurred widespread support for a grassroots coalition to ensure the community would not get left behind.

Next: Grassroots efforts transform the project for the better

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  1. For more on the history of Rondo and its connection to the Central Corridor planning process, read this Minnesota Public Radio story from 2010: http://www.mprnews.org/story/2010/04/20/centcorridor3-rondo 
  2. Covered in detail in this 2004 MPR piece: http://news.minnesota.publicradio.org/features/2004/07/04_bensonl_excursion/?refid=0 
  3. Chicago Tribune in 2004: “the highlight will be the Grand Excursion Flotilla, which during 11 glorious days (June 25-July 5) will return the Mississippi to the days when paddlewheel riverboats ruled the river.” http://articles.chicagotribune.com/2004-05-16/travel/0405160527_1_delta-queen-mississippi-queen-mississippi-river
  4. Bizjournal: Janis LaDouceur, principal at Barbour/LaDouceur Architects, Minneapolis, likens the approach to the various charms on a charm bracelet. “They’re all the same size and made from the same material, but they’re as different as a Swiss chalet and Mickey Mouse,” she said. “And then the bracelet is the thing that unites them.” http://www.bizjournals.com/twincities/stories/2002/02/25/focus1.html?page=all
  5.  The DCC works with cities, counties, and the Metropolitan Council to find shared solutions and ensure transparency and accountability in projects planned along the Green Line.

Eight approaches to creative placemaking

Leveraging Cultural Districts and Corridors

Placemaking in Practice

  • The Twin Cities (The Green Line)
    • Grassroots efforts transformed the project
    • How arts improved the construction process
    • Stations building on an identity
    • Altering the rules of engagement
    • Conclusion
  • Los Angeles – Great Streets
  • Detroit – Beyond the data
  • San Diego – Promoting safer streets
  • Portland – Local visions fuel progress
  • Nashville – More than a crosswalk

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Master Cultural Planning

At vero eos et accusamus et iusto odio dignissimos ducimus Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad … Read More...

Identify the Community’s Assets and Strengths

Identifying the existing arts and cultural assets — whether places, people, artists, groups or institutions — provides local leaders with invaluable opportunities to build powerful relationships in … Read More...

Leveraging Cultural Districts and Corridors

A cultural district is a labeled area of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction and are marketed together. This is one of the … Read More...

Mobilize the Community to Achieve Your Shared Goals

Local units of government can tap local nonprofits or area organizations to identify and showcase support for projects or related community improvements. Who can do it: Metropolitan planning … Read More...

Develop Local Leadership & Capacity

Support community-led visions and let the community work for you Local nonprofits can use arts-based tools to bring attention to and build momentum for desired plans, projects and development … Read More...

Organize Events and Activities

Events and activities provide a draw and bring positive attention to an area. And they can also be a forum for gathering new ideas and public involvement. Who can do it: Local units of government … Read More...

Incorporate Arts in Public and Advisory Meetings

Almost nothing gets built today without some level of public engagement and most large-scale planning efforts engage the public to some degree. But whether this input is truly inclusive, timely or … Read More...

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Thank You

This report was made possible through the generous support of the Kresge Foundation.

The Kresge Foundation “focuses on the role arts and culture play in re-energizing the communities that have long been central to America’s social and economic life,” believing that “arts and culture are an integral part of life and, when embedded in cross-sector revitalization activity, can contribute to positive and enduring economic, physical, social and cultural change in communities.” Kresge also supported projects detailed in this report in Nashville, Portland, San Diego and Detroit.

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Visit the new version of the Scenic Route!

Visit our new updated, refreshed, and re-conceived version of The Scenic Route at http://transportation.art, released in April 2021. We revisited and updated many of the stories in this old version, in addition to adding brand new profiles and stories about more recent developments. (Nothing worth reading here has been excluded from the new version!) Check it out!

This older Scenic Route guide (v. 1.0) will be eventually retired, though still available for archival purposes.