THE SCENIC ROUTE

Getting Started with Creative Placemaking

Our Eight Approaches

Great places rely on good infrastructure combined with a meaningful mix of programming, public spaces and diverse economic opportunity for the people who then inhabit and bring them to life. The eight approaches outlined below represent proven avenues to improve partnerships while better knitting together all of the above.

By using these approaches for tapping into the social networks built around arts and culture, you can earn the trust of your community. By identifying sites of cultural significance, you can be mindful and inclusive of them in planning infrastructure and redevelopment projects.

In The Scenic Route, we outline eight basic approaches to creative placemaking to help you get started. Each approach consists of three things: an intro page with some basic information about the approach, a section called “Get Inspired: Local Examples” that typically provides at least one local, concrete example to provide some inspiration, and a section called “Go Deeper” which provides more detailed resources. The eight approaches we unpack in this resource below are not a linear list, nor do they represent the limit of what’s possible for you and your region or community.

Click on any approach below to jump right in.

 

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  • What is Creative Placemaking?
    • A View From the Field
  • Start Here
    • New tools for a new era
    • What are the benefits?
    • What makes creative placemaking different?
    • Where did creative placemaking come from?
    • Development without displacement
    • How do I do it?
  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples
  • Placemaking in Practice
    • The Green Line (Twin Cities)
      • Grassroots efforts transformed the project
      • How arts improved the construction process
      • Building identity with light rail stations
      • The Green Line altered the rules of engagement
      • Conclusion: Better projects and places
    • Los Angeles
    • Detroit
    • San Diego
    • Portland
    • Nashville
  • Featured Places
  • Appendix
    • Appendix – Measurement in practice
You are here: Home / Placemaking in Practice / The Green Line (Twin Cities) / Green Line Conclusion: Better processes, projects and places

Green Line Conclusion: Better processes, projects and places

When local leaders in the Twin Cities first planned the Green Line light rail connecting Minneapolis and Saint Paul they did everything by the book. Yet they were not only met with resistance, but were ultimately forced to change course by an oppositional coalition of community groups, nonprofits, and their funders — whose voice managed to change not only the project but also important federal policy in the process.

Photo by Central Corridor Funders Collaborative https://www.flickr.com/photos/centralcorridor/17948076509
Photo by Central Corridor Funders Collaborative https://www.flickr.com/photos/centralcorridor/17948076509

But rather than lament what happened and how, tapping local arts and culture with the affected communities emerged as important tools to address the disruptions associated with transportation projects and ultimately develop better partnerships, better processes and better plans.

Now, those formerly oppositional parties have a constructive role to play and are bringing their local cultural strengths to the table. While the region maintains its fair share of challenges and disagreements, a growing awareness of the numerous talents and contributions that connect the Twin Cities has helped to foment new opportunities and expand common ground.

Elected leaders, city officials and the community groups successfully tackled a challenging but rewarding question: “How can the distinctiveness of this place and the people in it contribute to the success of what we’re doing?” As a result, arts, culture and community-driven creativity were woven right into the process of planning and building the Green Line. An improved process resulted in a better project that will do more to enhance the unique sense of place of the many neighborhoods along the line, while also making a strong move to support the economic competitiveness of the region.

Flickr photo by Central Corridor Funders Collaborative https://www.flickr.com/photos/centralcorridor/15258491995
Flickr photo by Central Corridor Funders Collaborative https://www.flickr.com/photos/centralcorridor/15258491995

While the people in every place and every project are different, the story of the Green Line shows how creative placemaking is a smart approach that can result in better transportation projects; projects that are more loved by the people they serve, projects that better reflect what makes those places unique, and projects that will pay off today and down the road for years to come.

Meeting people in their cultural comfort zone might look daunting, but it allows community members to feel heard and establishes a positive feedback loop for their input — building powerful advocates for the project (or future projects) along the way.

To the extent that these contributions are shared with decisionmakers or catch on in the media, more people can understand the vision, ideas, creativity, and inherent worth of the people in diverse communities, which they might otherwise miss. A transportation investment with a narrative that shines positive light on the communities served by it makes it much easier for local government to gain support for those investments (and future investments), and to adopt policies and practices that benefit those constituencies.

That support can help us all create better places.

Flickr photo by Central Corridor Funders Collaborative https://www.flickr.com/photos/centralcorridor/18132217712
Flickr photo by Central Corridor Funders Collaborative https://www.flickr.com/photos/centralcorridor/18132217712

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Placemaking in Practice

  • The Twin Cities (The Green Line)
    • Grassroots efforts transformed the project
    • How arts improved the construction process
    • Stations building on an identity
    • Altering the rules of engagement
    • Conclusion
  • Los Angeles – Great Streets
  • Detroit – Beyond the data
  • San Diego – Promoting safer streets
  • Portland – Local visions fuel progress
  • Nashville – More than a crosswalk

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Master Cultural Planning

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Identify the Community’s Assets and Strengths

Identifying the existing arts and cultural assets — whether places, people, artists, groups or institutions — provides local leaders with invaluable opportunities to build powerful relationships in … Read More...

Leveraging Cultural Districts and Corridors

A cultural district is a labeled area of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction and are marketed together. This is one of the … Read More...

Mobilize the Community to Achieve Your Shared Goals

Local units of government can tap local nonprofits or area organizations to identify and showcase support for projects or related community improvements. Who can do it: Metropolitan planning … Read More...

Develop Local Leadership & Capacity

Support community-led visions and let the community work for you Local nonprofits can use arts-based tools to bring attention to and build momentum for desired plans, projects and development … Read More...

Organize Events and Activities

Events and activities provide a draw and bring positive attention to an area. And they can also be a forum for gathering new ideas and public involvement. Who can do it: Local units of government … Read More...

Incorporate Arts in Public and Advisory Meetings

Almost nothing gets built today without some level of public engagement and most large-scale planning efforts engage the public to some degree. But whether this input is truly inclusive, timely or … Read More...

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Transportation for America

Transportation for America is an alliance of elected, business and civic leaders from communities across the country, united to ensure that states and the federal government step up to invest in smart, homegrown, locally-driven transportation solutions — because these are the investments that hold the key to our future economic prosperity.

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Thank You

This report was made possible through the generous support of the Kresge Foundation.

The Kresge Foundation “focuses on the role arts and culture play in re-energizing the communities that have long been central to America’s social and economic life,” believing that “arts and culture are an integral part of life and, when embedded in cross-sector revitalization activity, can contribute to positive and enduring economic, physical, social and cultural change in communities.” Kresge also supported projects detailed in this report in Nashville, Portland, San Diego and Detroit.

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Visit the new version of the Scenic Route!

Visit our new updated, refreshed, and re-conceived version of The Scenic Route at http://transportation.art, released in April 2021. We revisited and updated many of the stories in this old version, in addition to adding brand new profiles and stories about more recent developments. (Nothing worth reading here has been excluded from the new version!) Check it out!

This older Scenic Route guide (v. 1.0) will be eventually retired, though still available for archival purposes.