THE SCENIC ROUTE

Getting Started with Creative Placemaking

Our Eight Approaches

Great places rely on good infrastructure combined with a meaningful mix of programming, public spaces and diverse economic opportunity for the people who then inhabit and bring them to life. The eight approaches outlined below represent proven avenues to improve partnerships while better knitting together all of the above.

By using these approaches for tapping into the social networks built around arts and culture, you can earn the trust of your community. By identifying sites of cultural significance, you can be mindful and inclusive of them in planning infrastructure and redevelopment projects.

In The Scenic Route, we outline eight basic approaches to creative placemaking to help you get started. Each approach consists of three things: an intro page with some basic information about the approach, a section called “Get Inspired: Local Examples” that typically provides at least one local, concrete example to provide some inspiration, and a section called “Go Deeper” which provides more detailed resources. The eight approaches we unpack in this resource below are not a linear list, nor do they represent the limit of what’s possible for you and your region or community.

Click on any approach below to jump right in.

 

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  • What is Creative Placemaking?
    • A View From the Field
  • Start Here
    • New tools for a new era
    • What are the benefits?
    • What makes creative placemaking different?
    • Where did creative placemaking come from?
    • Development without displacement
    • How do I do it?
  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples
  • Placemaking in Practice
    • The Green Line (Twin Cities)
      • Grassroots efforts transformed the project
      • How arts improved the construction process
      • Building identity with light rail stations
      • The Green Line altered the rules of engagement
      • Conclusion: Better projects and places
    • Los Angeles
    • Detroit
    • San Diego
    • Portland
    • Nashville
  • Featured Places
  • Appendix
    • Appendix – Measurement in practice
You are here: Home / Our Eight Approaches / Organize Events and Activities / Get Inspired: Local Examples

Get Inspired: Local Examples

Promoting safer streets and cultivating ownership of a transportation asset

San Diego, California

In the City Heights neighborhood of San Diego, community partners are helping improve the transit user experience, cultivate local ownership of a transit line, and improve a station area with community participation and creativity.

In 2015, The San Diego Association of Governments (SANDAG) and the Metropolitan Transit Service (MTS) opened the $45 Million Mid City Rapid 215 bus rapid transit line with five stations in the City Heights neighborhood. But while the new bus service is a valuable new transportation option for getting around, the journeys to and from and the bus stops are still far too dangerous. In a harrowing reality, people driving cars struck 114 kids over a four-year period while walking or biking within ¼-mile of a City Heights school.

When SANDAG made plans for the line, there wasn’t a meaningful or robust community engagement process. The engineering/design process did not have a single public workshop and residents and advocates were not invited to participate, according to Randy Van Vleck, Active Transportation Manager at the City Heights Community Development Corporation (City Heights CDC).

City Heights’ resident transit advocates and community leaders felt like the project was shoved down their throats. While there is a high demand for transit improvements in City Heights, that doesn’t mean the project will necessarily be embraced if there is poor community engagement that excludes resident input from the decision making process.

When the $45 million bus rapid transit expansion came through the neighborhood, it arrived quickly and with little notice. SANDAG constructed a state of the art bus station at Fairmount and 43rd, but its generic design felt to many local advocates like a lost opportunity at what is an important gateway to the area for local businesses. And while the line has seen strong ridership, local resentment remains about the impersonal design of the station and remaining barriers for residents to get to and from the station safely. And advocates certainly remembered a fight that was lost in the late 20th century against SANDAG and Caltrans to prevent the razing of seven blocks of homes to make room for the new I-15 freeway extension, completed in 2001.

To some members of the City Heights community, improvements that would reflect their goals seemed destined for a tomorrow that may never come.

To help change that, in the spring of 2015, the City Heights CDC and local transportation advocacy nonprofit Circulate San Diego worked with local partners to organize events to bring positive attention and local energy to their desire for safer streets. They started by getting ideas from the community. At their first event, held in March 2015, over 40 City Heights residents convened to learn about the project, discuss community assets and take a walking tour of the area to get ideas for improvements that would improve safety and access on foot, bicycle, wheelchair, scooter and other additions that would generally make the streetscape more enjoyable for people traveling on foot. Over 200 ideas were recorded, from streetscape improvements to pocket parks.

ACT: The Boulevard event photo by the City Heights Community Development Corporation.
ACT: The Boulevard event photo by the City Heights Community Development Corporation.

From there, in May 2015, City Heights CDC hired local artist Vicki Leon to help lead a single-day staging event so that attendees could try out some of these ideas at a Pop-up Placemaking event called ACT (Art+Community+Transit): The Boulevard. Leon planned a series of installations, some of which “piloted” potential improvements, while local businesses and organizations lent their buildings to serve as participatory art galleries to create an additional draw.

ACT: The Boulevard Programming

Alley Hub near Mid-City Rapid Station:

  • Stencil making stations
  • Participatory murals
  • Temporary landscaping

Linear park in four parking spaces:

  • Landscaping greenery
  • Shade and seating
  • Live local music

Quilt of Lights Mural on Fairmount Ave:

  • 20’ x 10’ artist-led mural
  • Electrical box painting

Doors of the World Interactive exhibit:

  • Participatory world map
  • Visual screen between U-Haul trucks and adjacent transit station area

Exhibition of public art:

  • UCP Thrift Store
  • Humble Heart Thrift store
  • U-Haul

From the City Heights CDC website:

At the Pop Up Placemaking Event, three local bands played, aguas frescas, chips and salsa were served, and four parking spots were transformed into a linear park for people to enjoy.  In addition, the Doors to the World interactive art exhibit asked transit riders and passersby to drop a pin on a map to indicate their homeland.  While the partner organizations planned the Pop-up Placemaking event itself, local City Heights artist Vicki Leon was engaged to bring to life ideas generated at the prior Visioning Workshop. Vicki oversaw the creation of several murals during the event painted by community members. She also developed several higher cost, permanent art installation concepts that could be installed in the future, and unveiled these design concepts during the festivities.

The event drew over 300 people and “inspired attendees to creatively think about improvements to the area.” Now, Leon is working to determine how much it will cost to get some of the installations, such as shade and seating, installed permanently. Feedback from that event will also feed into the development of a community-led vision for the Mid-City Rapid station at Fairmont and 43rd. And now, the Neighborhood Ethnic Business Cluster is teaming up with the newly formed Fairmount Arts Collaborative to do a series of projects to transform Fairmont Avenue into an arts corridor. (See the approach on Cultural and Arts Districts and Corridors.)

ACT: The Boulevard event photo by the City Heights Community Development Corporation
ACT: The Boulevard event photo by the City Heights Community Development Corporation

While the community still must fundraise to make more of these installations permanent, City Heights CDC and Circulate San Diego are calling the project a resounding success in their goal to promote community ownership of the station. “It allowed people to directly interact with ideas for the transit station area. It was more effective and engaging than a traditional public meeting,” says Randy.

Most of the event’s temporary installations occurred on private property, and local government did not play a formal role, though representatives from the city and SANDAG did attend the event. Conspicuously absent, representatives from the transit agency did not attend. Noting that local organizations and residents most often get information from the local transit operator in the form of agendas that are not user friendly or advertised on an e-mail list, he added, “Unfortunately, they’re not really programmed to build relationships and trust,” Randy told us.

But the hope of City Heights is that events like ACT: The Boulevard can inspire different thinking about what a public meeting can look like. “We are a place-based group that builds community engagement into everything that happens. It’s not just about the projects, it’s about how it feels to engage, and create that safe and comfortable space for our residents to participate in decision making processes,” says Randy. “We want to change that culture and have the agencies embrace public participation.”

Next: Go Deeper with Organizing Events and Activities

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Eight approaches to creative placemaking

Marketing to Cultivate Ownership and Pride

Menu: Eight Approaches

  • Our Eight Approaches
    • Identify the Community’s Assets
      • Get Inspired: Local Examples
      • Go Deeper
    • Integrate the Arts Into Design, Construction and Engineering
      • Get Inspired: Local Examples
      • Go Deeper
    • Marketing to Cultivate Ownership and Pride
      • Get Inspired: Local Examples
      • Go Deeper
    • Leveraging Cultural Districts and Corridors
      • Get Inspired: Local Examples
      • Go Deeper
    • Mobilize the Community to Achieve Your Shared Goals
      • Get Inspired: Local Examples
      • Go Deeper
    • Develop Local Leadership
      • Get Inspired: Local Examples
      • Go Deeper
    • Organize Events and Activities
      • Get Inspired: Local Examples
      • Go Deeper
    • Incorporate Arts in Public and Advisory Meetings
      • Get Inspired: Local Examples

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Master Cultural Planning

At vero eos et accusamus et iusto odio dignissimos ducimus Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad … Read More...

Identify the Community’s Assets and Strengths

Identifying the existing arts and cultural assets — whether places, people, artists, groups or institutions — provides local leaders with invaluable opportunities to build powerful relationships in … Read More...

Leveraging Cultural Districts and Corridors

A cultural district is a labeled area of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction and are marketed together. This is one of the … Read More...

Mobilize the Community to Achieve Your Shared Goals

Local units of government can tap local nonprofits or area organizations to identify and showcase support for projects or related community improvements. Who can do it: Metropolitan planning … Read More...

Develop Local Leadership & Capacity

Support community-led visions and let the community work for you Local nonprofits can use arts-based tools to bring attention to and build momentum for desired plans, projects and development … Read More...

Organize Events and Activities

Events and activities provide a draw and bring positive attention to an area. And they can also be a forum for gathering new ideas and public involvement. Who can do it: Local units of government … Read More...

Incorporate Arts in Public and Advisory Meetings

Almost nothing gets built today without some level of public engagement and most large-scale planning efforts engage the public to some degree. But whether this input is truly inclusive, timely or … Read More...

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Transportation for America is an alliance of elected, business and civic leaders from communities across the country, united to ensure that states and the federal government step up to invest in smart, homegrown, locally-driven transportation solutions — because these are the investments that hold the key to our future economic prosperity.

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Thank You

This report was made possible through the generous support of the Kresge Foundation.

The Kresge Foundation “focuses on the role arts and culture play in re-energizing the communities that have long been central to America’s social and economic life,” believing that “arts and culture are an integral part of life and, when embedded in cross-sector revitalization activity, can contribute to positive and enduring economic, physical, social and cultural change in communities.” Kresge also supported projects detailed in this report in Nashville, Portland, San Diego and Detroit.

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Visit the new version of the Scenic Route!

Visit our new updated, refreshed, and re-conceived version of The Scenic Route at http://transportation.art, released in April 2021. We revisited and updated many of the stories in this old version, in addition to adding brand new profiles and stories about more recent developments. (Nothing worth reading here has been excluded from the new version!) Check it out!

This older Scenic Route guide (v. 1.0) will be eventually retired, though still available for archival purposes.